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10 Secret Menu Mind Games

Jacky Hayward | Chef's Blade


Bracketing is for the same-dish-that-comes-in-two-different-sizes trick. The two sizes prompt the diner to feel a bit worried that the smaller portion might not be enough and reassure them that for less than double the price, they can get twice the amount of food. Deal, right? Well, sort of. If a diner doesn’t eat the extra food and doesn’t take home a doggy bag, then, both the food and the diner’s money are wasted. However, if you’re the restaurant, you just made close to double the profit off of that sale, simply by having two sizes.

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