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10 Secret Menu Mind Games

Jacky Hayward | Chef's Blade

Get your diners right where you want them!

What do anchors, bacon, and grandmothers have in common? They’re all tactics used to make menus more enticing to diners, of course! The bottom line is the bottom line: You want diners buying food. And you’re lucky; before your diners even decide what they’re going to order, you’re putting an advertisement in their hands– in the form of a menu – pointing them right towards what you want them to order. Or you should be!

Here are 10 tricks of menu psychology that will lead your diners to order what you want them to!

1st Mind Game: Don’t Think in Terms of $$→