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Whole Foods Market (R) Goes Web 2.0

Whole Foods Market (R) Goes Web 2.0

Whole Foods Market (photo by Creative Commons user 22n)

PRNewswire

Free App for iPhone and iPod touch Provides Natural Recipes, Searches by Dietary Preference and Store Locator

Austin, TX- Whole Foods Market (Nasdaq: WFMI) today announced the availability of an application on the App Store. The app was created as an additional way to satisfy and delight customers by providing Whole Foods Market’s entire selection of over 2,000 online recipes to iPhone and iPod touch users.

Searchable by ingredient, special diets, and other elements like “budget” and “family friendly,” each recipe contains detailed preparation instructions and nutritional information, which can be copied and pasted, saved as a personal “favorite,” and emailed from within the App itself. The App also includes an “On Hand” feature where customers can enter ingredients and get back meal recommendations.

“We’re delighted to provide iPhone and iPod touch users with yet another way to explore their passion for food and health,” said Bill Tolany, Global Coordinator of Integrated Media for Whole Foods Market. “We’re particularly excited about the On Hand feature as a way to answer the ever so popular ’What’s for dinner?’ question.”

Built with the new iPhone OS 3.0 software, the app also comes with a store locator, where customers use a ZIP code search or the iPhone’s built-in location finder to view in-app maps and identify their nearest Whole Foods Market. Each store page contains operating hours, phone and address, and links to maps, directions, and even store specials.

The Whole Foods app is available for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/

For more information please visit: www.wholefoodsmarket.com/ iphone and http://itunes.apple.com/WebObjects/MZStore.woa/wa/ viewSoftware?id=320029256&mt=8.

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