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Developer of Chili's Restaurant Chain Dies

Developer of Chili's Restaurant Chain Dies

A Chili's Restaurant (photo by Creative Commons user TheTruthAboutMortgage.com)

Anabelle Garay | Associate Press Writer

Norman Brinker, a restaurant mogul who popularized the salad bar and built a worldwide casual dining empire that includes Chili’s Grill & Bar, died Tuesday at age 78.

Brinker died at a hospital in Colorado, said Robin Rymer at Swan-Law Funeral Home in Colorado Springs. She did not know the cause of death.

Before retiring as chairman of Dallas-based Brinker International in 2000, he had built the chain of more than 1,000 casual-dining restaurants. The company now has 1,700 restaurants in 27 countries, according to its Web site.

While Brinker wasn’t necessarily a household name, he had a high profile in Dallas and Americans have enjoyed his eatery concepts that fit somewhere between fast food and fine dining.

“My goal is to wipe out dining room lights across the country,” he told The Associated Press in a story published in 1996.

A former Olympic equestrian who competed in the 1952 games in Helsinki, Brinker grew up poor on a New Mexico farm. He moved to Dallas in the 1960s and started a coffee shop before developing the concept for Steak & Ale restaurants _ a chain he established in the mid-1960s for which he’s credited with popularizing the salad bar and casual dining.

He sold Steak & Ale to Pillsbury Co in the early 1970s and went to work for Pillsbury’s restaurant division. During his time at Pillsbury’s restaurant division, he created the Bennigan’s chain and became known for creating a “fern bar” chain concept of upscale eateries intended to attract single people.

Brinker later purchased Chili’s, which had started as a single restaurant in Dallas, and took the chain public in 1983 under the brand Brinker International. Chili’s now has about 900 company-owned restaurants and more than 550 franchises.

Among the chains Brinker International has bought and sold are Corner Bakery Cafe, EatZi’s Market and Bakery. It now operates On the Border Mexican Grill & Cantina, Maggiano’s Little Italy and Romano’s Macaroni Grill.


Associated Press writer Terry Wallace in Dallas contributed to this report.

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