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Twitter Used to Market Beer

Twitter Used to Market Beer

Don Nelson | Athens Banner-Herald, Ga.

Athens businessman Alex Sams plans to join the Athens Area Chamber of Commerce because of a tweet – a short message – he read through the online social networking service Twitter.

During the summer, Athens Area Chamber of Commerce President Doc Eldridge used e-mail and Twitter to send out invitations to the chamber’s annual midyear event. Sams, who is a partner in The Seasons condominiums on Research Drive, was impressed when he learned through Twitter that the chamber was dedicating the July meeting to social media and Internet networking under the theme “Meet, Tweet and Greet.”

“Through Twitter, I was reading about Doc and his Meet, Tweet and Greet team putting together the July event, and it became very obvious that Doc was building a chamber that had it’s eye on the future of business,” Sams said. “Since the Athens chamber is embracing the leading edge of social media, I feel I need to join and be a part of it.”

Sams himself has fully embraced Twitter as a business resource since first being introduced to the Internet service by Athens Web-development company Plexus representatives who had designed a Web site for The Seasons earlier this year.

When the Plexus staff first urged him to get on Twitter, Sams said he didn’t have the time to try and make friends using the Internet, but the Plexus staff explained that he could use it as a way to market the lifestyle aspects of The Seasons and generate interest and possible business from it.

The results and networking opportunities from using Twitter have been eye-opening for Sams.

“It’s like word-of-mouth on steroids,” he said.

Before beginning his Twitter networking, Sams watched the Twitter site and followed people who seemed to know what they were doing, he said. He also learned that the key is to avoid always talking about yourself or your business.

“One thing is I don’t just write about how great The Seasons is,” he said. "It’s like social gathering; if you just sit around talking about yourself, people get tired of it.

Sams notes there are plenty of companies using Twitter to do nothing but send out their listings of events or sales. He does tweet events at the condominium development, but also tries to find some interesting points to make about The Seasons, such as how much tree cover was kept in building the complex or something unique about his own personality or likes.