15 Cool Culinary Facts from SFChefs
Jacky Hayward | Chef's Blade
What to do About Yelp and Social Media
So, not only do consumers vote with their dollar, but they can now yelp about it, facebook it, tweet about it, not to mention blog about it. Everyone’s a critic these days, which can be great, but if you have that one difficult diner, you better hope he or she’s not an elite Yelp contributor, as that one bad review can hurt your restaurant for weeks.
Lesson one: Make sure to keep your customers happy; they are never wrong.
Lesson two: Use social media to your advantage! Blog about happenings in your restaurant. Create a facebook page for fans to keep up to date with your establishment’s latest events. Open a twitter account and tweet how delicious your food deliveries look.
Social media is here to stay. You are, after all, on the social network for chefs and culinary professionals.