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10 Signs the Recession is Over
6. Underwear Sales
Men’s underwear sales went up 4.8% in the first half of 2009! If there ever was a sign of a boom and bull market in the making, a spike in tighty-whitey purchases are it. If you’re rolling your eyes right now, consider this. Former Federal Reserve Chairman Alan Greenspan always looked to the “underwear index” as a leading economic indicator.
If money is really tight (no pun intended), men will continue to wear their underwear until it disintegrates. When cash is flowing more freely, men are more apt to buy and replace this wardrobe staple.